Scales
Attitudes and Purchase Intentions Toward Food Made From Insects–Measurement Model
An in-depth academic examination of the Attitudes and Purchase Intentions Toward Food Made From Insects--Measurement...
# purchase intentions
6 results
Scales
Cross-Buying Likelihood
The Cross-Buying Likelihood scale is a 3-item psychometric measure developed by Burchett, Murtha, and Kohli...
September 24, 2026
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Dr. Mohammed Looti
Scales
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
September 23, 2026
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Dr. Mohammed Looti
Scales
Behavioral Intentions Toward the Ad Product (BIAP)
Comprehensive academic overview of the Behavioral Intentions Toward the Ad Product (BIAP) scale, developed by...
September 23, 2026
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Dr. Mohammed Looti
Scales
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
September 16, 2026
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Dr. Mohammed Looti
Scales
Retail Store Patronage Intention Scale (STORPATINT)
An in-depth academic guide to the Retail Store Patronage Intention Scale (STORPATINT) by Pounders, Babin,...
September 12, 2026
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Dr. Mohammed Looti