Scales

Self-Brand Connection Scale

A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...

September 5, 2026 • Dr. Mohammed Looti
Scales

Hedonic and Utilitarian Attitudes Scale

A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Perceived Value Scale (PERVAL)

The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...

September 5, 2026 • Dr. Mohammed Looti
Scales

Purchase Intention Scale (PINT)

A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Trust Scale

The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...

September 5, 2026 • Dr. Mohammed Looti
Scales

Materialism Values Scale (MVS)

A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...

September 5, 2026 • Dr. Mohammed Looti
Scales

Personal Involvement Inventory (PII)

A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...

September 5, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Needs Questionnaire (INQ-15)

A comprehensive academic analysis of the Interpersonal Needs Questionnaire (INQ-15), detailing its theoretical foundation within...

September 5, 2026 • Dr. Mohammed Looti
Scales

Dyadic Adjustment Scale – 4 (DAS-4)

The Dyadic Adjustment Scale – 4 (DAS-4) is an ultra-brief, 4-item instrument engineered by Sabourin,...

September 5, 2026 • Dr. Mohammed Looti
Scales

PERMA-Profiler (PERMA-P)

A comprehensive psychometric guide to the PERMA-Profiler (PERMA-P), developed by Julie Butler and Margaret L....

September 5, 2026 • Dr. Mohammed Looti