Scales

Use Innovativeness Scale

The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...

September 7, 2026 • Dr. Mohammed Looti
Scales

Opinion Leadership Scale

A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...

September 7, 2026 • Dr. Mohammed Looti
Scales

Market Maven Scale

A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...

September 7, 2026 • Dr. Mohammed Looti
Scales

Country Image Scale (CIS-COO)

A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...

September 7, 2026 • Dr. Mohammed Looti
Scales

General Self-Control Scale (GSC)

A comprehensive academic analysis of the General Self-Control Scale (GSC) and Brief Self-Control Scale (BSCS)...

September 7, 2026 • Dr. Mohammed Looti
Scales

Consumer Impulsiveness Scale

The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...

September 7, 2026 • Dr. Mohammed Looti
Scales

TNO-AZL Child Quality of Life

The TNO-AZL Child Quality of Life Questionnaire (TACQOL) is a comprehensive psychometric instrument assessing health-related...

September 7, 2026 • Dr. Mohammed Looti
Scales

Compulsive Buying Index (CBI)

A comprehensive academic psychometric profile of the Compulsive Buying Index (CBI), a validated 6-item instrument...

September 7, 2026 • Dr. Mohammed Looti