Scales
Technology Readiness Index (TRI)
The Technology Readiness Index (TRI), developed by A. Parasuraman, is a widely used 36-item psychometric...
# Psychometrics
4290 results
Scales
Use Innovativeness Scale
The Use Innovativeness Scale (USE-INN), developed by Price and Ridgway in 1983, is a 44-item...
September 7, 2026
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Dr. Mohammed Looti
Scales
Cognitive and Sensory Innovativeness Scale (CI-SI)
The Cognitive and Sensory Innovativeness Scale (CI-SI), developed by Venkatraman and Price (1990), measures individual...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Desire for Unique Consumer Products Scale
A comprehensive academic guide to the Desire for Unique Consumer Products Scale (DUCP), including theoretical...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Country Image Scale (CIS-COO)
A comprehensive psychometric review of the Country Image Scale (CIS-COO) developed by Martin and Eroglu...
September 7, 2026
•
Dr. Mohammed Looti
Scales
General Self-Control Scale (GSC)
A comprehensive academic analysis of the General Self-Control Scale (GSC) and Brief Self-Control Scale (BSCS)...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Consumer Impulsiveness Scale
The Consumer Impulsiveness Scale (CIS), developed by Radhika Puri (1996), is a 12-item psychometric instrument...
September 7, 2026
•
Dr. Mohammed Looti
Scales
TNO-AZL Child Quality of Life
The TNO-AZL Child Quality of Life Questionnaire (TACQOL) is a comprehensive psychometric instrument assessing health-related...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Compulsive Consumption Clinical Screener (CBS-Clinical)
A comprehensive academic profile of the Compulsive Consumption Clinical Screener (CBS-Clinical) developed by Ronald J....
September 7, 2026
•
Dr. Mohammed Looti