Scales

Consumer Powerlessness Toward Brand

A comprehensive academic analysis of the Consumer Powerlessness Toward Brand (CPB) scale, examining its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Power (State)

A comprehensive academic psychometric profile of the Felt Power (State) (FPS) scale developed by Dubois,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasiveness (APers)

The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Performance Improvement Expectancy

Comprehensive psychometric review and scale profile of the Performance Improvement Expectancy (PIE) scale developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Active Participation (AP)

A comprehensive psychometric overview of the Active Participation (AP) scale (Müller-Stewens et al., 2017), examining...

September 12, 2026 • Dr. Mohammed Looti
Scales

Three-Minute Test

The Three-Minute Test (Drie-Minuten-Toets or DMT) is a standardized psychometric instrument designed to evaluate technical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Simultaneous Multi-Media Usage

Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Employee Morality (PEM)

A comprehensive psychometric guide to the Perceived Employee Morality (PEM) scale, assessing observer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti