Scales

Coupon Promotion Attitude (CPA)

A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Company Customer Care (PCCC)

Comprehensive academic overview of the Perceived Company Customer Care (PCCC) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company General Attitude (CGA)

A detailed psychometric profile of the Company General Attitude (CGA) scale by Mathwick and Rigdon...

September 16, 2026 • Dr. Mohammed Looti
Scales

General Behavior Inventory (GBI)

A comprehensive academic analysis of the General Behavior Inventory (GBI), developed by Depue et al.,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Nostalgia-Evoked Ad Response (NEAR)

An in-depth academic examination of the Nostalgia-Evoked Ad Response (NEAR) scale developed by Muehling and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Eating Disorder Diagnostic Scale (EDDS)

The Eating Disorder Diagnostic Scale (EDDS) is a validated 22-item self-report questionnaire assessing Anorexia Nervosa,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Substances and Choices Scale (SACS)

A comprehensive psychometric guide to the Substances and Choices Scale (SACS), an evidence-based adolescent screening...

September 16, 2026 • Dr. Mohammed Looti
Scales

Florida Obsessive-Compulsive Inventory (FOCI)

A comprehensive psychometric guide to the Florida Obsessive-Compulsive Inventory (FOCI), examining its theoretical foundations, diagnostic...

September 16, 2026 • Dr. Mohammed Looti