Scales
Ad Informativeness (ADINF)
Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...
# Psychometrics
4292 results
Scales
Sensitivity to Punishment and Sensitivity to Reward (SPSRQ)
A comprehensive psychometric guide to the Sensitivity to Punishment and Sensitivity to Reward Questionnaire (SPSRQ),...
September 16, 2026
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Dr. Mohammed Looti
Scales
Ad Humor Perception (Unipolar) (AHPUP)
A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...
September 16, 2026
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Dr. Mohammed Looti
Scales
Separation-Individuation Process Inventory (S-IPI)
A comprehensive psychometric review and complete presentation of the Separation-Individuation Process Inventory (S-IPI), developed by...
September 16, 2026
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Dr. Mohammed Looti
Scales
Short Grit Scale (Grit-S)
A comprehensive academic and psychometric review of the Short Grit Scale (Grit-S) developed by Angela...
September 16, 2026
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Dr. Mohammed Looti
Scales
Short-Form McGill Pain Questionnaire (SF-MPQ-2)
The Short-Form McGill Pain Questionnaire (SF-MPQ-2) is a 22-item multidimensional assessment tool evaluating continuous, intermittent,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Skill and Luck Questionnaire
The Skill and Luck Questionnaire (SLQ; Herman, Gupta, & Derevensky, 1997) is a psychometric instrument...
September 16, 2026
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Dr. Mohammed Looti
Scales
Ad Evaluation (Credibility and Appeal) (AECA)
A psychometric review of the Ad Evaluation (Credibility and Appeal) (AECA) scale developed by De...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Minnesota Multiphasic Personality Inventory (MMPI) Development – Starke Hathaway and J.C. McKinley
A definitive academic exploration of the development of the MMPI by Starke Hathaway and J.C....
September 16, 2026
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Dr. Mohammed Looti
Scales
Somatic Complaint List (SCL)
A comprehensive psychometric guide to the Somatic Complaint List (SCL) developed by Rieffe, Meerum Terwogt,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Product Placement Attitude (PPA)
A psychometric overview of the Product Placement Attitude (PPA) scale, evaluating viewer perceptions, ethical dimensions,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Private Label Brand Attitude (PLBA)
The Private Label Brand Attitude (PLBA) scale is a 6-item psychometric measure developed by Burton,...
September 16, 2026
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Dr. Mohammed Looti