Scales

Affective Response (Positive) (AR)

A comprehensive academic overview and psychometric guide to the Affective Response (Positive) (AR) scale, examining...

September 16, 2026 • Dr. Mohammed Looti
Scales

Religious Support Scale

The Religious Support Scale (RSS), developed by Dr. Neal Krause and the Fetzer Institute/National Institute...

September 16, 2026 • Dr. Mohammed Looti
Scales

Revised Forgiveness Inventory Scales

The Revised Forgiveness Inventory Scales (RFI), developed by Kristina Coop Gordon and Donald H. Baucom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Scale of Spiritual Transcendence

The Scale of Spiritual Transcendence (SST; Skrzypińska & Piotrowski, 2013) is a 40-item psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Reliability) (AT)

Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Message Involvement (AMI)

Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spiritual Experience Index (SEI)

The Spiritual Experience Index (SEI), developed by Vicky Genia (1991), is a 38-item psychological instrument...

September 16, 2026 • Dr. Mohammed Looti