Scales

Sociocultural Adaptation Scale

The Sociocultural Adaptation Scale (SCAS) is an established 22-item psychometric instrument evaluating social difficulty and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Congruence (Ideal Self with Brand)

The Congruence (Ideal Self with Brand) (CON) scale evaluates the perceived alignment between a brand's...

September 17, 2026 • Dr. Mohammed Looti
Scales

Complexity of the Product (COTP)

A comprehensive academic psychometric evaluation of the Complexity of the Product (COTP) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Competence (COM)

The Competence (COM) scale, developed by La Guardia, Ryan, Couchman, and Deci (2000), evaluates relationship-specific...

September 17, 2026 • Dr. Mohammed Looti
Scales

Symbolic Racism Scale (SRS)

A comprehensive academic analysis of the Symbolic Racism Scale (SR2K) by P. J. Henry and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Compassionate (COM)

A comprehensive psychometric review of the Compassionate (COM) scale developed by Uzma Khan and Ravi...

September 17, 2026 • Dr. Mohammed Looti
Scales

The Acculturation Scale

The Acculturation Scale (ASVA), developed by Huong Nguyen and Alexander von Eye, is a comprehensive...

September 17, 2026 • Dr. Mohammed Looti
Scales

Comparison Valence of the Ad (CVOT)

Comprehensive psychometric review of the Comparison Valence of the Ad (CVOT) scale developed by Chung-Chau...

September 17, 2026 • Dr. Mohammed Looti