Scales

State Appearance Comparison Scale

A comprehensive psychometric guide to the State Appearance Comparison Scale (SACS), detailing its theoretical foundation...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumer Escapism Scale (CES)

Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Gratitude Questionnaire – 6 (GQ-6)

A comprehensive psychometric guide to the Gratitude Questionnaire - 6 (GQ-6), detailing its theoretical foundation,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Orientation Scale

The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...

September 24, 2026 • Dr. Mohammed Looti
Scales

Certainty of the Purchase Decision

A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Depicted Movement in the Ad

Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Dehumanization of the Employee

A comprehensive psychometric overview of the Dehumanization of the Employee scale (Sun et al., 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Decision Difficulty

A comprehensive psychometric analysis of the Decision Difficulty Scale as operationalized by Reiff et al....

September 24, 2026 • Dr. Mohammed Looti