Scales
Self–Brand User Congruence (SBUC)
A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...
# Psychometric Scales
77 results
Scales
Retail Store Loyalty Intentions (RSLI)
A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Promotion Creativity (SPC)
A comprehensive psychometric analysis of the Sponsorship Promotion Creativity (SPC) scale developed by Robert Madrigal...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Customer Brand Commitment and Loyalty (CBCL)
A comprehensive psychometric review of the Customer Brand Commitment and Loyalty (CBCL) scale, examining its...
September 12, 2026
•
Dr. Mohammed Looti
Scales
E-Retailer Website Design Quality (ERWDQ)
A comprehensive academic profile of the E-Retailer Website Design Quality (ERWDQ) scale developed by Markus...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Internet Involvement Scale
The Internet Involvement Scale (IWI) is a 4-item psychometric tool developed by Schumann, von Wangenheim,...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Organisational Altruism Scale (POAS)
A comprehensive psychometric analysis and review of the Perceived Organisational Altruism Scale (POAS) developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Attitudes Toward Marketing and Consumerism Scale
The Consumer Attitudes Toward Marketing and Consumerism Scale (CATMC), developed by Hiram C. Barksdale and...
September 11, 2026
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Dr. Mohammed Looti
Scales
Consumer Emotional Intelligence Scale (CEIS)
A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...
September 11, 2026
•
Dr. Mohammed Looti
Scales
High in Emergent Nature Scale (HEN)
An in-depth academic examination of the High in Emergent Nature Scale (HEN) developed by Hoffman,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership and Information Seeking Scale (OL-IS)
A psychometric review of the Opinion Leadership and Information Seeking Scale (OL-IS) developed by Reynolds...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Fit and Congruence Scale
A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...
September 6, 2026
•
Dr. Mohammed Looti