Scales

Serendipity (Products)

The Serendipity (Products) Scale, developed by Kim, Affonso, Laran, and Durante (2021), measures consumers' psychological...

September 24, 2026 • Dr. Mohammed Looti
Scales

Religiosity (Cognitive)

A comprehensive psychometric guide to the Cognitive Religiosity Scale (Casidy et al., 2021), a validated...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-H)

A comprehensive psychometric review of the Product Purchase Interest (PPI-H) scale developed by Hartmann, Heitmann,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Interest (PPI-S)

A comprehensive psychometric guide to the Product Purchase Interest (PPI-S) scale, assessing consumer purchase intentions...

September 23, 2026 • Dr. Mohammed Looti
Scales

Mental Health Inventory

A comprehensive psychometric guide to the Mental Health Inventory (MHI) by Jagdish and A. K....

September 23, 2026 • Dr. Mohammed Looti
Scales

Animosity Toward Outsourced Countries Scale

A comprehensive psychometric guide to the Animosity Toward Outsourced Countries Scale (ATOS), measuring consumer perceptions...

September 23, 2026 • Dr. Mohammed Looti