Scales

Digital Orientation Scale (DO)

A comprehensive academic guide to the Digital Orientation Scale (DO) developed by Kindermann et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Debt Secrecy

A psychometric review of the Debt Secrecy Scale (Moorhouse et al., 2023), assessing construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Coupon Sharing (Social Goal)

An in-depth psychometric analysis of the Coupon Sharing (Social Goal) scale, developed by Fang, Dong,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Costliness of the Company’s Crisis

A comprehensive psychometric guide to the Costliness of the Company's Crisis scale (Antonetti & Baghi,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Brand Image Congruence

A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Health Belief Scales

The Parental Health Belief Scales (PHBS) is a 30-item psychometric instrument developed by Dr. Barbara...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Fidelity to Founding Values

The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Support for Fighting

The Parental Support for Fighting Scale (PSFS) is a validated 10-item psychometric assessment measuring adolescent...

September 24, 2026 • Dr. Mohammed Looti