Scales

Consumers’ Ethical Beliefs Scale

A comprehensive academic analysis of the Consumers' Ethical Beliefs Scale (CEBS), examining its theoretical foundations,...

September 6, 2026 • Dr. Mohammed Looti
Scales

Customer Experience Quality Scale (EXQ)

An exhaustive psychometric profile and academic review of the Customer Experience Quality Scale (EXQ) developed...

September 6, 2026 • Dr. Mohammed Looti
Scales

SERVPERF

A comprehensive psychometric review of the SERVPERF scale developed by Cronin and Taylor (1992), detailing...

September 6, 2026 • Dr. Mohammed Looti
Scales

Experience Economy Scale (EES-Tourism)

A psychometric review and complete test instrument for the Experience Economy Scale for Tourism (EES-Tourism),...

September 6, 2026 • Dr. Mohammed Looti
Scales

Memorable Tourist Experience Scale (MTES)

A comprehensive psychometric guide to the Memorable Tourist Experience Scale (MTES) developed by Jong-Hee Kim....

September 6, 2026 • Dr. Mohammed Looti
Scales

Visual Merchandising Effectiveness Scale

A comprehensive psychometric guide to the Visual Merchandising Effectiveness Scale (VMES), measuring attention capture, product...

September 6, 2026 • Dr. Mohammed Looti
Scales

Brand Hate Scale (BHS)

A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its theoretical origins, factor...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Ethnocentrism Scale (CETSCALE)

A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...

September 5, 2026 • Dr. Mohammed Looti
Scales

Brand Equity Scale (BE-Yoo)

A comprehensive psychometric guide to the Brand Equity Scale (BE-Yoo) developed by Boonghee Yoo and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Beck Anxiety Inventory (BAI)

A psychometric review of the Beck Anxiety Inventory (BAI), a 21-item self-report instrument evaluating clinical...

September 5, 2026 • Dr. Mohammed Looti