Scales

Brand-Evoked Nature Feelings (BENF)

A comprehensive academic psychometric profile of the Brand-Evoked Nature Feelings (BENF) scale, evaluating its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Task Difficulty (PTD)

A psychometric review of the Perceived Task Difficulty (PTD) scale developed by Kaiser, Schreier, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

ACSI Brand Quality (ACSI-BQ)

A comprehensive academic analysis of the ACSI Brand Quality (ACSI-BQ) scale, examining its theoretical framework,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Desire to Connect With Home (DCH)

A comprehensive psychometric review of the Desire to Connect With Home (DCH) scale, examining its...

September 12, 2026 • Dr. Mohammed Looti
Scales

CSR Sales-Contingency Belief (CSRSCB)

A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Word-of-Mouth Scale (NEGWOM)

Comprehensive academic overview of the Negative Word-of-Mouth Scale (NEGWOM) by Ashley & Noble (2014), detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Transaction Value Scale

Comprehensive academic overview of the Customer Transaction Value Scale (CTVS) developed by Karpen, Bove, Lukas,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Task Ease Evaluation Scale

A comprehensive academic analysis of the Task Ease Evaluation Scale (TEES) developed by Soster, Gershoff,...

September 12, 2026 • Dr. Mohammed Looti