Scales

Price Perception (Store Comparison) (PP)

A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...

September 17, 2026 • Dr. Mohammed Looti
Scales

Morality Comparison (Organizations) (MC)

A comprehensive psychometric analysis of the Morality Comparison (Organizations) (MC) scale developed by Americus Reed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Intoxication (INT)

A psychometric review of the Intoxication (INT) scale developed by Reynolds and Harris (2009), assessing...

September 17, 2026 • Dr. Mohammed Looti
Scales

In-Shopping Preference

A comprehensive academic guide to the In-Shopping Preference (ISP) scale developed by Blakney and Sekely...

September 17, 2026 • Dr. Mohammed Looti
Scales

Identification with the Company (IWTC)

A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Health Benefits of Sunscreen

Comprehensive academic guide and psychometric profile of the Health Benefits of Sunscreen (HBOS) scale developed...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customized Product Superiority (CPS)

Comprehensive academic psychometric profile of the Customized Product Superiority (CPS) scale developed by Franke, Keinz,...

September 17, 2026 • Dr. Mohammed Looti