Scales

Ad Informativeness (ADINF)

Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desirability of Control (Brief) (DC-B)

The Desirability of Control (Brief) (DC-B) is a psychometric tool designed to evaluate individual differences...

September 13, 2026 • Dr. Mohammed Looti
Scales

Situational Behavioural Control (SBC)

A comprehensive psychometric guide to the Situational Behavioural Control (SBC) scale developed by Consiglio, De...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Aggressiveness (PSA)

The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...

September 12, 2026 • Dr. Mohammed Looti
Scales

In-Store Purchase Abandonment (ISPA)

An in-depth academic guide to the In-Store Purchase Abandonment (ISPA) scale developed by Esmark, Noble,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Product Scarcity Expectation (PSE)

A comprehensive academic psychometric profile of the Product Scarcity Expectation (PSE) scale developed by Mukherjee...

September 12, 2026 • Dr. Mohammed Looti
Scales

Desire for Control Scale (DCS)

An exhaustive psychometric overview of the Desire for Control Scale (DCS) developed by Jerry M....

September 11, 2026 • Dr. Mohammed Looti
Experiments

The Reactance Theory Experiments – Jack Brehm

A comprehensive academic analysis of Jack Brehm's seminal psychological reactance experiments, theoretical models, methodology, and...

September 5, 2026 • Dr. Mohammed Looti