Scales

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Sense of Proximity

A comprehensive psychometric analysis of the Sense of Proximity scale, exploring its theoretical basis in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Mental Visualization Fluency (MVF)

Comprehensive academic overview of the Mental Visualization Fluency (MVF) scale, developed by Lee, Fujita, Deng,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Purchase Risk

The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Purchase Likelihood from Online Retailer

A psychometric review of the Purchase Likelihood from Online Retailer (PLOR) scale, assessing conditional purchase...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concrete Construal Level

The Ad Message Concrete Construal Level (AMCL-C) scale is a 3-item psychometric instrument designed to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Temporal Proximity Scale (TPRX)

A comprehensive academic guide and psychometric profile of the Temporal Proximity Scale (TPRX), assessing subjective...

September 12, 2026 • Dr. Mohammed Looti
Scales

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti