Scales Attitude Toward the Deal (ATDL) Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,... September 23, 2026 • Dr. Mohammed Looti
Scales Sales Promotion Scepticism (SPSK) The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is... September 23, 2026 • Dr. Mohammed Looti