Scales
Regulatory Focus Scale – RFQ
A comprehensive academic guide to the Regulatory Focus Questionnaire (RFQ), detailing its theoretical foundation under...
# Promotion Focus
7 results
Scales
Attitude Toward the Ad (Promotion Focus) (ATADPRO)
The Attitude Toward the Ad (Promotion Focus) (ATADPRO) scale is a 3-item psychometric instrument developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Self-Regulatory Focus (Promotion) (SRF)
A comprehensive academic psychometric evaluation of the Self-Regulatory Focus (Promotion) (SRF) scale as operationalized by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Self-Regulatory Focus (Promotion) (SRF)
The Self-Regulatory Focus (Promotion) (SRF) scale is a 9-item psychometric instrument assessing chronic promotion focus—the...
September 17, 2026
•
Dr. Mohammed Looti
Theories
Regulatory Focus Theory (Promotion vs. Prevention) – E. Tory Higgins
A comprehensive academic analysis of E. Tory Higgins' Regulatory Focus Theory, examining promotion versus prevention...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Regulatory Focus Composite Scale (RF-COMP)
A comprehensive academic psychometric evaluation of the Regulatory Focus Composite Scale (RF-COMP) developed by Haws,...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Regulatory Focus Questionnaire (RFQ)
A comprehensive academic analysis of the Regulatory Focus Questionnaire (RFQ), developed by E. Tory Higgins...
September 5, 2026
•
Dr. Mohammed Looti