Scales

Product Purchase Savings

The Product Purchase Savings scale is a validated 3-item psychometric instrument developed by Zhang, Cai,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Sales Promotion Scepticism (SPSK)

The Sales Promotion Scepticism (SPSK) scale, developed by Jieun Koo and Kwanho Suk (2020), is...

September 23, 2026 • Dr. Mohammed Looti
Scales

Price Expertise Scale

The Price Expertise Scale (PRCEXP) is a 3-item psychometric instrument developed by Kopalle and Lindsey-Mullikin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Value (PDV)

A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Price Fairness Scale (PFAIR)

Comprehensive academic psychometric review of the Price Fairness Scale (PFAIR) by Kwak, Puzakova, and Rocereto...

September 12, 2026 • Dr. Mohammed Looti
Scales

Price Mavenism Scale (PMS)

A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...

September 6, 2026 • Dr. Mohammed Looti
Scales

Purchase Intention Scale (PINT)

A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...

September 5, 2026 • Dr. Mohammed Looti