Scales
Shopping Orientation (Temporal Economic) (SO)
The Shopping Orientation (Temporal Economic) (SO) scale, developed by Gauri, Sudhir, and Talukdar (2008), is...
# price-sensitivity
3 results
Scales
Consumption Occasion Hedonic-Utilitarian (COHU)
The Consumption Occasion Hedonic-Utilitarian (COHU) scale, developed by Kirk L. Wakefield and J. Jeffrey Inman...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Purchase Likelihood at Current Price (PLCP)
A psychometric review of the Purchase Likelihood at Current Price (PLCP) scale, examining its theoretical...
September 12, 2026
•
Dr. Mohammed Looti