Scales
Value of the Product
A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...
# Price Perception
7 results
Scales
Metaphor Strength (Up = More & Down = Less)
A psychometric review of the Metaphor Strength (Up = More & Down = Less) scale,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Purchase Motivation (Expensive Products)
A psychometric review of the Purchase Motivation (Expensive Products) scale developed by Franziska Völckner, evaluating...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Perception (Store Comparison) (PP)
A comprehensive academic analysis of the Price Perception (Store Comparison) scale developed by Monika Kukar-Kinney...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Affordability Perception (BAP)
The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Internal Reference Price Scale (IRPS)
The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...
September 6, 2026
•
Dr. Mohammed Looti