Scales
Brand Exploitation (BREX)
A psychometric review of the Brand Exploitation (BREX) scale developed by Lu, Bolton, Ng, and...
# price fairness
13 results
Scales
Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR)
The Effort to Receive Sales Promotion Benefit (Pre-purchase) (ESPR) scale, developed by Xia, Kukar-Kinney, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Deal Exclusivity Justification (DLEXJ)
The Deal Exclusivity Justification (DLEXJ) scale is a 3-item semantic differential tool developed by Barone...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Anger
A comprehensive psychometric analysis of Katja Gelbrich's (2011) 8-item Consumer Anger Scale, covering its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Fairness (FAI)
The Fairness (FAI) scale, developed by Margaret C. Campbell (2007), is an authoritative psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Price Offer Fairness (PRFAIR)
A comprehensive psychometric guide to the Price Offer Fairness (PRFAIR) scale developed by Hardesty, Carlson,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Perceived Company Price-Value Ratio (CPVR)
A comprehensive academic analysis of the Perceived Company Price-Value Ratio (CPVR) scale developed by Habel...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Company Product Quality Perception (CPQP)
The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
CSR Sales-Contingency Belief (CSRSCB)
A psychometric review of the CSR Sales-Contingency Belief (CSRSCB) scale developed by Habel et al....
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived CSR Spending Level (PCSRSL)
Comprehensive academic psychometric review of the Perceived CSR Spending Level (PCSRSL) scale developed by Habel...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Genuine CSR Motive Attribution (GCSRMA)
Comprehensive academic profile and psychometric evaluation of the Genuine CSR Motive Attribution (GCSRMA) scale developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Price Fairness Scale
A comprehensive academic analysis of the Perceived Price Fairness Scale (PPFS) developed by Margaret C....
September 6, 2026
•
Dr. Mohammed Looti