Scales
Price Consciousness Scale (Retail Manager-Rated) (PC-R)
Comprehensive academic overview of the Price Consciousness Scale (Retail Manager-Rated) (PC-R) developed by Homburg, Hoyer,...
# Price Consciousness
8 results
Scales
Shopping Orientation (Economic)
A comprehensive psychometric review of the Shopping Orientation (Economic) scale by Demoulin and Zidda (2009),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Comparison Shopping (Check Prices) (CS)
The Comparison Shopping (Check Prices) (CS) scale, developed by Mary Ann Eastlick and Richard A....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Smart Shopper Self-Perception (SSSP)
The Smart Shopper Self-Perception (SSSP) scale is a 4-item psychometric measure designed by Burton, Lichtenstein,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Price Perception Scales (PPS-Price)
A comprehensive psychometric review of the Price Perception Scales (PPS-Price) by Lichtenstein, Ridgway, and Netemeyer...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Private Label Products Scale (ATPLP)
The Attitude Toward Private Label Products Scale (ATPLP), developed by Burton, Lichtenstein, Netemeyer, and Garretson...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
September 6, 2026
•
Dr. Mohammed Looti