Scales
Persuasiveness of the Ad (POTA)
A comprehensive psychometric overview of the Persuasiveness of the Ad (POTA) scale developed by Smith,...
# POTA
2 results
Scales
Public Opinion Toward Advertising Scale
The Public Opinion Toward Advertising Scale (POTA), developed by Pollay and Mittal (1993), is a...
September 11, 2026
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Dr. Mohammed Looti