Theorists

Alice Isen – 1942 2012

A comprehensive academic examination of the life, scholarly contributions, and enduring legacy of psychologist Alice...

October 6, 2026 • Dr. Mohammed Looti
Dictionary

Affectivity: The Core of Human Emotion

Explore the comprehensive academic definition of affectivity, examining positive and negative trait dimensions, historical evolution,...

October 6, 2026 • Dr. Mohammed Looti
Dictionary

Affective Well-Being: Science of Emotion

Affective well-being denotes the emotional dimension of subjective well-being, characterized by the balance, frequency, and...

October 6, 2026 • Dr. Mohammed Looti
Scales

The College Adjustment Test (CAT)

The College Adjustment Test (CAT) is a 19-item psychometric instrument developed by James W. Pennebaker,...

October 1, 2026 • Dr. Mohammed Looti
Scales

The Day Reconstruction Method (DRC)

The Day Reconstruction Method (DRC / DRM) is an empirically validated psychometric instrument developed by...

October 1, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Affect Balance Scale (ABS)

A comprehensive academic psychometric evaluation of the Affect Balance Scale (ABS) developed by Norman M....

September 24, 2026 • Dr. Mohammed Looti