Scales
Ad Message Attention Scale
The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...
# Persuasion
40 results
Scales
Argument Strength Scale (ASS)
A psychometric review of the Argument Strength Scale (ASS), evaluating perceived argument quality, theoretical roots...
September 11, 2026
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Dr. Mohammed Looti
Scales
Need for Affect Scale
The Need for Affect Scale (NFA) is a psychometric tool measuring individual differences in the...
September 6, 2026
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Dr. Mohammed Looti
Theories
Dual-Involvement Persuasion Model – Anthony Greenwald
A comprehensive academic analysis of Anthony Greenwald's dual-involvement persuasion model, cognitive response theory, ego involvement,...
September 6, 2026
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Dr. Mohammed Looti