Scales
Perceived Ad Customization
A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...
# Personalization
5 results
Scales
Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU)
Comprehensive psychometric profile of the Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU) developed by Rose...
September 23, 2026
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Dr. Mohammed Looti
Scales
E-Retailer Website Customisation (ERWC)
A detailed psychometric evaluation of the E-Retailer Website Customisation (ERWC) scale, operationalized by Srinivasan, Anderson,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Branded App Usability: Personalisation (BAU-P)
The Branded App Usability: Personalisation (BAU-P) subscale is a psychometric tool developed by Baek and...
September 12, 2026
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Dr. Mohammed Looti
Scales
Website Personalization Interactivity (WPI)
A psychometric review of the Website Personalization Interactivity (WPI) scale, examining its theoretical framework, validity,...
September 12, 2026
•
Dr. Mohammed Looti