Scales
Communication Foci in Selling–Measurement Model Inventory
The Communication Foci in Selling—Measurement Model Inventory is a psychometric tool assessing four communication foci—value,...
# Personal Selling
9 results
Scales
Salesperson Empathy Perception
A comprehensive psychometric overview of the Salesperson Empathy Perception scale adapted by Burchett, Murtha, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Communication Skills of the Salesperson (CSSL)
Comprehensive academic psychometric review of the Communication Skills of the Salesperson (CSSL) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Orientation of the Salesperson (COSP)
A psychometric review of the Customer Orientation of the Salesperson (COSP) scale, measuring buyer-perceptions of...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Salesperson (ATSP)
Explore the Attitude Toward the Salesperson (ATSP) scale by Steven P. Brown (1995). Learn about...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Perceptions of Sales Pressure Scale (POSP)
A psychometric review of the Consumer Perceptions of Sales Pressure Scale (POSP), examining its dual-construct...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Salesperson Customer Orientation (SCO)
A psychometric review and scale manual for the five-item Salesperson Customer Orientation (SCO) scale adapted...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Perceived Functional Salesperson Orientation Scale
The Perceived Functional Salesperson Orientation Scale (PFCO) measures a customer's perception of a salesperson's task-oriented...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Selling Orientation–Customer Orientation Scale (SOCO)
An extensive academic overview of the Selling Orientation–Customer Orientation Scale (SOCO) developed by Saxe and...
September 7, 2026
•
Dr. Mohammed Looti