Scales

Physical Tangibility Perception (PTP)

The Physical Tangibility Perception (PTP) scale is a 3-item psychometric instrument measuring consumers' subjective evaluation...

September 16, 2026 • Dr. Mohammed Looti
Scales

Environmental Vulnerability Perception (EVP)

A comprehensive psychometric evaluation of the Environmental Vulnerability Perception (EVP) scale, an instrument designed to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Purchase Risk

The Online Purchase Risk (OPR) scale by Darke et al. (2016) is a validated 3-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Data Privacy Vulnerability (DPV)

A comprehensive academic analysis and psychometric profile of the Data Privacy Vulnerability (DPV) scale developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

New Involvement Profile (NIP)

A comprehensive academic analysis of the New Involvement Profile (NIP) developed by Kapil Jain and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Involvement Profiles (CIP)

The Consumer Involvement Profiles (CIP), developed by Gilles Laurent and Jean-Noël Kapferer (1985), is a...

September 11, 2026 • Dr. Mohammed Looti
Scales

Components of Involvement (CP)

An in-depth academic review of Lastovicka and Gardner's (1979) Components of Involvement (CP) scale, decomposing...

September 11, 2026 • Dr. Mohammed Looti
Scales

Mobile Commerce Adoption Scale (MCAS)

A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...

September 5, 2026 • Dr. Mohammed Looti