Scales

Website Interactivity (Communication) (WI)

A comprehensive psychometric analysis of the Website Interactivity (Communication) (WI) scale developed by Yuping Liu...

September 17, 2026 • Dr. Mohammed Looti
Scales

Self-Service Technology Interactivity (SSTI)

The Self-Service Technology Interactivity (SSTI) scale is a 7-item psychometric instrument measuring consumer perceptions of...

September 17, 2026 • Dr. Mohammed Looti
Scales

Perceived Website Interactivity (PWI)

A comprehensive psychometric review of the Perceived Website Interactivity (PWI) scale developed by Sicilia, Ruiz,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Personalization Interactivity (WPI)

A psychometric review of the Website Personalization Interactivity (WPI) scale, examining its theoretical framework, validity,...

September 12, 2026 • Dr. Mohammed Looti