Scales
Attitude Toward the Company (General) (ATCG)
A comprehensive psychometric guide to the Attitude Toward the Company (General) (ATCG) scale developed by...
# Pamela M. Homer
4 results
Scales
Attitude Toward the Brand of Beer (Cognitive) (ATTB)
A comprehensive psychometric review of the Attitude Toward the Brand of Beer (Cognitive) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand of Beer (Affective) (ATTB)
A comprehensive academic analysis of Homer's (2006) Attitude Toward the Brand of Beer (Affective) (ATTB)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
September 17, 2026
•
Dr. Mohammed Looti