Scales
Individual Innovativeness Scale (IS)
A comprehensive academic guide and psychometric analysis of the Individual Innovativeness Scale (IS; Hurt, Joseph,...
# opinion leadership
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Scales
Opinion Leadership (Product Category Specific) (OL)
A comprehensive psychometric guide to the 6-item Opinion Leadership (Product Category Specific) (OL) scale developed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Market Mavenism
The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leaders and Opinion Seekers Scale
Comprehensive academic overview of the Opinion Leaders and Opinion Seekers Scale (OL-OS) by Flynn, Goldsmith,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership and Information Seeking Scale (OL-IS)
A psychometric review of the Opinion Leadership and Information Seeking Scale (OL-IS) developed by Reynolds...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Opinion Leadership Scale
A comprehensive psychometric analysis of the Opinion Leadership Scale (OLS), tracing its theoretical foundations from...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
•
Dr. Mohammed Looti