Scales
Reluctance to Criticize Companies
A comprehensive psychometric guide to the Reluctance to Criticize Companies (RCC) scale developed by Hydock,...
# Online Reviews
6 results
Scales
Authenticity of the Review (AUTRV)
The Authenticity of the Review (AUTRV) scale is a 3-item psychometric measure created by Zhe...
September 23, 2026
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Dr. Mohammed Looti
Scales
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Reviewer Credibility
A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Online Travel Review Adoption Scale (OTRAS)
A comprehensive psychometric overview and empirical validation profile of the Online Travel Review Adoption Scale...
September 6, 2026
•
Dr. Mohammed Looti