Scales

Affectometer 2

The Affectometer 2 is a comprehensive 40-item psychometric scale developed by Richard Kammann and Ross...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive and Negative Affect Scale PANAS

A comprehensive academic psychometric profile of the Positive and Negative Affect Schedule (PANAS) and PANAS-X,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Emotional Reaction (Negative) (ER)

Comprehensive academic psychometric review of the Emotional Reaction (Negative) (ER) scale developed by Moore, Harris,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Ad-Induced Fear Response (AIFR)

A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response (NAR)

The Negative Affective Response (NAR) scale is a 6-item psychometric instrument measuring the subjective intensity...

September 12, 2026 • Dr. Mohammed Looti