Scales
Dark Narrative Transportation Scale
Comprehensive academic overview of the Dark Narrative Transportation Scale (DNTS), developed by Campbell, Sands, and...
# narrative transportation
15 results
News
AI Mentors in Fantasy Apps Boost Enjoyment but May Not Ease Stress
A new study reveals that feeling close to an AI companion makes mental health apps...
Scales
Depicted Movement in the Ad
Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...
Scales
Ad-Depicted Meaningful Relationships
Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...
Scales
Anthropomorphism of the Ad-Depicted Product
A comprehensive psychometric guide to the 10-item Anthropomorphism of the Ad-Depicted Product Scale developed by...
Scales
Ad-Evoked Mental Imagery
A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...
Scales
Engagement in Reading About the Brand (ENRB)
The Engagement in Reading About the Brand (ENRB) scale is a psychometric tool developed by...
Scales
Product/Story Connection (PSC)
An in-depth psychometric review of the Product/Story Connection (PSC) scale developed by Pamela M. Homer...
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
Scales
Iconicity with Fiction (ICONFIC)
The Iconicity with Fiction (ICONFIC) scale, developed by Kent Grayson and Radan Martinec (2004), is...
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...