Scales
Emotional Flow Scale (EFS)
The Emotional Flow Scale (EFS) is a validated 6-item psychometric assessment developed by Fitzgerald et...
# Narrative Persuasion
7 results
Scales
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
September 24, 2026
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Dr. Mohammed Looti
Scales
Transportation
A comprehensive psychometric analysis of the Transportation (TRA) Scale adapted by Chingching Chang, measuring narrative...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Sympathetic Response to Advertising Drama
The Sympathetic Response to Advertising Drama (SRAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
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Dr. Mohammed Looti
Scales
Empathic Response to Advertising Drama (ERAD)
The Empathic Response to Advertising Drama (ERAD) scale is a 5-item psychometric instrument developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Narrative Reflection (NR)
A detailed psychometric overview of the Narrative Reflection (NR) scale developed by Anne Hamby and...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Narrative Transportation Scale
Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...
September 5, 2026
•
Dr. Mohammed Looti