Scales
Depicted Movement in the Ad
Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...
# mental simulation
12 results
Scales
Consumption Imagery
The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...
September 24, 2026
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Dr. Mohammed Looti
Scales
Ad-Evoked Mental Imagery
A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Relaxation Inference
The Relaxation Inference Scale (Keh, Wang, & Yan, 2021) evaluates consumer cognitive projections of stress...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Imagery Vividness
A comprehensive academic guide to the Imagery Vividness scale, examining its theoretical foundation, psychometric validity,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Haptic Imagery Vividness (Product-related)
A psychometric review of the Haptic Imagery Vividness (Product-related) scale by Ringler, Sirianni, and Christenson...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ease of the Action (EACT)
The Ease of the Action (EACT) scale is a 4-item semantic differential instrument developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Optimistic (OPT)
A comprehensive psychometric review of the Optimistic (OPT) scale developed by Castaño, Sujan, Kacker, and...
September 17, 2026
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Dr. Mohammed Looti
Scales
Elaboration on Potential Outcomes (Negative Focus) (EOPO)
A comprehensive psychometric review of the Elaboration on Potential Outcomes (Negative Focus) (EOPO) subscale by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Ad-Evoked Product Usage Imagery (APUI)
A comprehensive psychometric guide to the Ad-Evoked Product Usage Imagery (APUI) scale developed by Jennifer...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...
September 11, 2026
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Dr. Mohammed Looti