Scales

Belief-aligned Collective Action Scale (BCA)

The Belief-aligned Collective Action Scale (BCA) is a 9-item psychometric instrument assessing normative and non-normative...

September 27, 2026 • Dr. Mohammed Looti
Scales

Contingencies of Self-Worth Scale (CSWS)

A comprehensive psychometric guide to the Contingencies of Self-Worth Scale (CSWS) developed by Jennifer Crocker...

September 25, 2026 • Dr. Mohammed Looti
Scales

Online Parasocial Relationship Scale (PSR)

Comprehensive academic overview of the Online Parasocial Relationship Scale (PSR) developed by Sheng, Kostyk, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Course Motivation

A comprehensive academic guide to the Course Motivation scale (Moorhouse, Goode, Cotte, & Widney, 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Validity

A comprehensive psychometric guide to the Validity Scale developed by Jeffrey K. Lee and Ann...

September 24, 2026 • Dr. Mohammed Looti
Scales

Identification with the Company (IWTC)

A comprehensive psychometric guide to the Identification with the Company (IWTC) scale, examining construct validity,...

September 17, 2026 • Dr. Mohammed Looti