Scales
Materialism Scale
The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...
# Marsha Richins
6 results
Scales
Consumption Shame Affect (CSA)
The Consumption Shame Affect (CSA) scale, adapted from Marsha L. Richins' Consumption Emotion Set (CES),...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Consumer Assertiveness and Aggressiveness Scale (CAAS)
A comprehensive psychometric appraisal of the Consumer Assertiveness and Aggressiveness Scale (CAAS) developed by Marsha...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Materialism Measure (MM)
A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Consumption Emotions Set (CES)
A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Materialism Values Scale (MVS)
A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...
September 5, 2026
•
Dr. Mohammed Looti