Scales
Company Product Quality Perception (CPQP)
The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...
# Marketing Scales
19 results
Scales
Retail Store Format Patronage Scale (STORFORMAT)
A psychometric review of the Retail Store Format Patronage Scale (STORFORMAT) developed by Stephan Zielke...
September 12, 2026
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Dr. Mohammed Looti
Scales
Ad Divergence Scale (ADS)
A comprehensive academic guide to the Ad Divergence Scale (ADS), measuring consumer perceptions of advertising...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Visual Appeal Scale (AVAS)
The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Pricing Tactic Persuasion Knowledge Scale
The Pricing Tactic Persuasion Knowledge Scale (PTPK) is a validated 16-item psychometric measure developed by...
September 11, 2026
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Dr. Mohammed Looti
Scales
Gender Dimensions of Brand Personality Scale
The Gender Dimensions of Brand Personality Scale (GDBP), developed by Bianca Grohmann (2009), is a...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Service Convenience Scale (SERV-CON)
A comprehensive academic guide to the Service Convenience Scale (SERV-CON), examining its theoretical foundations in...
September 5, 2026
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Dr. Mohammed Looti