Scales
Ad Message Abstractness
A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...
# Marketing Scale
7 results
Scales
Commitment to the Brand (CTBR)
Comprehensive academic overview of the Commitment to the Brand (CTBR) scale developed by Yoo, Donthu,...
September 18, 2026
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Dr. Mohammed Looti
Scales
Financial Planner Beliefs (FPB)
The Financial Planner Beliefs (FPB) scale is a 4-item psychometric assessment developed by Biehal and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Brand Equity (Consumer-Based) (CBBE)
A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Public-Private Consumption Classification (PPCC)
Comprehensive academic overview of the Product Public-Private Consumption Classification (PPCC) developed by Bearden and Etzel...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sponsorship as a Practice
Comprehensive academic psychometric review of the Attitude Toward Sponsorship as a Practice (ATSP) scale developed...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
September 11, 2026
•
Dr. Mohammed Looti