Scales

Certainty of the Purchase Decision

A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Agreeableness Perception

Explore the Salesperson Agreeableness Perception scale by Burchett, Murtha, and Kohli (2023). Discover its psychometric...

September 24, 2026 • Dr. Mohammed Looti
Scales

Crowdfunding Exploration Framing Perception

Comprehensive academic profile and psychometric evaluation of the Crowdfunding Exploration Framing Perception scale (Zhang et...

September 24, 2026 • Dr. Mohammed Looti
Scales

Post-Recommendation Product Attitude

A comprehensive psychometric guide to the Post-Recommendation Product Attitude scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Product Preference (Quality)

A comprehensive psychometric guide to the Product Preference (Quality) scale, covering comparative head-to-head methodology, signaling...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Heterogeneity

Comprehensive academic overview of the Product Heterogeneity Scale developed by Alavi et al. (2020), measuring...

September 23, 2026 • Dr. Mohammed Looti
Scales

Personal Data Disclosure Benefits

A comprehensive guide to the Personal Data Disclosure Benefits scale developed by Bidler et al....

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Hypocrisy

Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Energy Inference (ENINF)

The Energy Inference (ENINF) scale is a 3-item psychometric measure developed by Keh, Wang, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Deal (ATDL)

Comprehensive academic psychometric profile of the Attitude Toward the Deal (ATDL) scale, assessing consumer evaluation,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Personality Appeal (Clarity) (BPAC)

The Brand Personality Appeal (Clarity) (BPAC) scale is a 5-item semantic differential instrument developed by...

September 18, 2026 • Dr. Mohammed Looti