Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
# Marketing Measurement
8 results
Scales
Brand Interest (BRINT)
A comprehensive psychometric analysis of the Brand Interest (BRINT) scale developed by Zane, Smith, and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Ad Cognitive Quality Evaluation (ACQE)
The Ad Cognitive Quality Evaluation (ACQE) is a 7-item psychometric measurement tool developed by Pamela...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Affordability Perception (BAP)
The Brand Affordability Perception (BAP) scale is a 3-item psychometric measurement tool adapted by De...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Product Design – Functional Scale (PDFS)
A detailed academic psychometric overview of the Product Design - Functional Scale (PDFS) developed by...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Ad Informativeness Scale (AIS)
The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Sponsorship Fit and Congruence Scale
A comprehensive academic analysis of the Sponsorship Fit and Congruence Scale (SFCS), exploring its functional...
September 6, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti