Scales
Market Mavenism
The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...
# market maven
3 results
Scales
Market Maven Scale
A comprehensive academic guide to the Market Maven Scale (Feick & Price, 1987), covering its...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Price Mavenism Scale (PMS)
A definitive academic review of the Price Mavenism Scale (PMS), an instrument designed to assess...
September 6, 2026
•
Dr. Mohammed Looti