Scales

Congruence (General) (CONG)

A comprehensive academic psychometric profile of the Congruence (General) (CONG) scale developed by Rifon et...

September 16, 2026 • Dr. Mohammed Looti
Scales

Closure Concern (CLCNC)

Comprehensive academic overview of the Closure Concern (CLCNC) scale developed by Kardes et al. (2004),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Stimulus Abstractness

A comprehensive psychometric review of the Perceived Stimulus Abstractness (PSA) scale developed by Aggarwal and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Character Social Conformity (ACSC)

The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Belongingness (SB)

A comprehensive academic guide to the State Belongingness (SB) scale, exploring its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad-Induced Fear Response (AIFR)

A comprehensive academic and psychometric review of the Ad-Induced Fear Response (AIFR) index, developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Suspicion (IPS)

A comprehensive psychometric guide to the Interpersonal Suspicion (IPS) scale developed by Packard, Gershoff, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Social Exclusion (FSE)

A comprehensive psychometric guide to the Felt Social Exclusion (FSE) scale, a 3-item instrument measuring...

September 12, 2026 • Dr. Mohammed Looti