Scales

Concept of Creativity (Task Generated)

A psychometric review of the Concept of Creativity (Task Generated) scale developed by Xu, Mehta,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Violation

A comprehensive psychometric guide to the Communal Norms Violation scale, exploring its theoretical basis in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Slow Motion in the Video

A comprehensive psychometric guide to the Slow Motion in the Video scale (Yin, Jia, &...

September 24, 2026 • Dr. Mohammed Looti
Scales

Review Fairness

An in-depth academic review of the Review Fairness scale developed by Allard, Dunn, and White...

September 23, 2026 • Dr. Mohammed Looti
Scales

Resource Demands of the Task

A psychometric review of the Resource Demands of the Task scale (Jin et al., 2021),...

September 23, 2026 • Dr. Mohammed Looti
Scales

Powerlessness (State)

A comprehensive psychometric guide to the Powerlessness (State) Scale, an experimental measurement tool assessing situational...

September 23, 2026 • Dr. Mohammed Looti
Scales

Efficacy of the Energy Drink (EFED)

The Efficacy of the Energy Drink (EFED) scale is a validated 3-item psychometric measure developed...

September 23, 2026 • Dr. Mohammed Looti