Scales

Generalised Belief Measure (GBM)

The Generalised Belief Measure (GBM) is a seminal 6-item semantic differential scale developed by James...

October 1, 2026 • Dr. Mohammed Looti
Scales

Willingness To Communicate (WTC)

A comprehensive psychometric guide to the Willingness to Communicate (WTC) scale developed by James C....

October 1, 2026 • Dr. Mohammed Looti
Scales

Generalized Attitude Measure

The Generalized Attitude Measure (GAM), developed by James C. McCroskey, is a six-item bipolar semantic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Generalized Belief Measure

The Generalized Belief Measure (GBM) is a 5-item semantic differential scale developed by James C....

September 23, 2026 • Dr. Mohammed Looti
Scales

Image Fixation Questionnaire

The Image Fixation Questionnaire (IFQ), created by Virginia P. Richmond and James C. McCroskey, is...

September 23, 2026 • Dr. Mohammed Looti
Scales

Willingness To Communicate (WTC)

A psychometric review of the Willingness to Communicate (WTC) scale developed by McCroskey and Richmond...

September 23, 2026 • Dr. Mohammed Looti