Scales
Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R)
A comprehensive psychometric guide to the Attitude Toward In-Game Advertising (Realism Enhancement) (ATIGA-R) scale by...
# in-game advertising
4 results
Scales
Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cognitive In-Game Brand Engagement (CIBE)
A comprehensive academic overview of the Cognitive In-Game Brand Engagement (CIBE) scale developed by Berger...
September 16, 2026
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Dr. Mohammed Looti